
| Founded in 2017 in Biel/Bienne, Switzerland, The Electricianz is a bold watch brand inspired by the dynamic world of electricity and Electric Art. Led by Laurent Rufenacht, a 25-year veteran of the watch industry and co-founder of SEVENFRIDAY, our team of visionary designers and tech-savvy engineers crafts hybrid watches that blend Swiss precision with audacious style. Our patented electric modules, paired with Miyota quartz movements, power vibrant designs featuring exposed coils, LED backlighting, and skeletonized dials. Embracing contemporary trends like tech wear and high-end streetwear, we create timepieces for the curious and inventive—those who dare to stand out. With a global presence, our watches are celebrated for their quality and creativity, offering an energetic, urban vibe. Join the ELZ Tribe and electrify your style with The Electricianz! |